Blueprint Media is an agency specialized in content-based brand activation using the worlds of music, art, fashion, technology and film for accounts like Red Bull, Amsterdam Dance Event, Stolichnaya, Vodafone and Jaegermeister. They also host multimedia platform DJBroadcast, on innovative music, art and lifestyle.
My assignment for the Vodafone account consisted of researching and providing a content strategy for their innovation platform Firestarters that was targeting to reach a group of young creative innovators within the Amsterdam metropole and a wider audience online. Besides that I was also responsible for it's productional implementation within their event space at the Dutch HQ and their external festival activities.
Firestarters covers current topics regarding film & photography, gaming, sustainability, eHealth, creation, fashion and music on their online platform, their event space and at external events . It aims at connecting innovators by offering them curatorship and possibilities to interact.